AWE named as a Community Partner at MOD GEN

Artists Working in Education, Inc, (AWE) and MOD GEN, a modern general store in the Third Ward announces their new community partnership. Both AWE and MOD GEN are long-time staples in the Milwaukee arts community. The partnership began on October 1 and runs through the end of the year. With these two organizations, specifically, the partnership demonstrates how artists can support other artists in creative ways that have a lasting impact on the wider community.

Shoppers gather outside of MOD GEN in the Third Ward.

Each year MOD GEN partners with three local non-profit organizations. “As a staff, we decide together what organizations we’d like to partner with. We center our work on community. We seek to strengthen the community to create a wonderful place to live,” said Doug McDonald, store manager.  In the past MOD GEN has supported the Mitchell Park Domes, Alice’s Garden, Urban Ecology Center, and the Wisconsin Humane Society. Each community partner receives a $2,000 donation and the opportunity to build awareness of the programs and services they provide. Inside MOD GEN, AWE will have a variety of products for sale, including postcards and t-shirts along with information about their programs.

AWE’s display inside of MOD GEN.


“We’re thrilled to have been chosen as one of MOD GEN’s community partners. It’s exciting to partner with a local small business that is deeply committed to supporting their community. We look forward to seeing the impact MOD GEN’s donation has on community, artists, and youth in the Milwaukee area,” said Beth Haskovec, Executive Director at AWE. Next year, AWE will celebrate their 20th anniversary and plans to use the donation to increase the capacity to provide teen and young-adult programming through the Truck Studio program.

MOD GEN has been in business for the past 16 years and wants to inspire others to create their own signature style. In the past several years, MOD GEN has evolved. Their re-branding happened in 2014. The purpose was to capture the wide, contemporary variety of products that MOD GEN carries. In summer of 2016, MOD GEN moved from a quaint location in Shorewood to an eclectic, artsy space located in the Third Ward, 211 N. Broadway. Since moving to the Third Ward, the business has taken on growing social responsibility. “We’re working to be more proactive and broaden the scope of outreach,” said McDonald.